Purity Ring has a new music video to add to their arsenal, and it comes in the form of “Lofticries”, one of the standout tracks from this year’s LP Shrines. The director, AG Rojas, has claimed that the band’s debut album is his favorite of the year, and explains his work as a video “exploring the stoicism of physically connected characters confronted by surreal, climactic moments”. As with much of Purity Ring’s work the whole concept is pretty cryptic, but hey…that’s what makes them so interesting, right?
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